California Chameleon

What happens when a curious color-changing chameleon meets up with the myriad artisan-applied finishes offered by California Faucets? Can he keep up? This is the story line in California Faucets delightful Pixar-style marketing video: California Chameleon. From the award-winning team who also created viral videos starring dancing tub-fillers and singing faucets, California Chameleon entertains while educating designers and homeowners on the company’s unique ability to customize faucets with 25-plus artisan finishes.

California Faucets has been using artisan hands to design, finish, and assemble solid-brass bath products in Huntington Beach, California since 1988. And although the company’s marketing team doesn’t have the same budget as the industry’s multi-national faucet brands, that hasn’t stopped them from creating unique and memorable marketing videos. With this video, the marketing team set to create a fun and engaging way to remind designers that California Faucets is a pioneer in finishes. Not only does the company offer one of the largest selection of finishes in the industry, they also offer PVD finishes that are guaranteed not to tarnish. Plus, since all finishes are artisan-applied to order, the possible color combinations are endless— much to the dismay of the adorable chameleon in the video.

Proving that a picture, or a video in this case, really is worth a thousand words the beloved chameleon tries so hard to keep up, transforming from one beautiful finish, or combination of finishes, to the next. But in the end, he’s just no match for our vast color palette.

California Chameleon was written and produced by California Faucets Chief Marketing Officer Noah Taft. No stranger to creative writing, Taft was a television sitcom writer and producer prior to his tenure in the decorative plumbing and hardware industry. To bring the completely computer-generated California Chameleon to life, Taft partnered with director/producer Alex LaFlamme.