Always with you- New Brand Launch

Riyad Bank New Brand Launch
Background
Riyad Bank was established from the City of Riyadh, giving it a strength power of existing as a Brand that speaks the dialect of its people but most importantly a Brand that is striving to create the most innovative solutions that are the most fitting. Riyad Bank's challenge was to shift its perception to become more customer centric and humane through its rebranding communication.
The Insight
We walk through moments of Life powered by security.
Creative Solution
ln the new Brand we launched the message of: "Riyad Bank is Always with you", our motive was to position Riyad Bank as the entity of security that accompanies you with all of your Life moments from childhood to elderhood. The film we created described diverse scenes of moments that are relatable to different audiences, those moments were memories of teachings and break through that elicited deep emotions within the people of our society. ln doing so, our motive was to help them understand that the presence of Riyad Bank comes next to their own presence.