MUSE Gold

2023

Singapore Symphony: a novel way to engage with classical mus

Entrant Company

ThePixelAge Pte Ltd

Category

App - Events

Client's Name

Singapore Symphony Orchestra

Country / Region

Singapore

The app is an extension of the concert experience provided by Singapore’s flagship orchestra, the Singapore Symphony Orchestra (SSO). Rather than just replicating what can be easily found on their website, we build the app to provide features that enhance the experience of attending a concert for users, with complementary marketing opportunities for SSO. A common challenge faced by orchestras is attracting a young audience - the app is built to engage them in fun and meaningful ways, allowing them to enrich their concert-attending experience by earning achievement badges and building up their personal profile in-app.

Credits

Singapore Symphony Group
Cindy Lim
Singapore Symphony Group
Leon Chia
Singapore Symphony Group
Sherilyn Lim
ThePixelAge
Arlingga Agung
ThePixelAge
Arham Arifuddin
ThePixelAge
Leon Soh
ThePixelAge
Amsal Sugihan
ThePixelAge
Ron Lim
ThePixelAge
Amran Junid
More Gold Winners
Video
2023
MUSE Advertising Awards - ReThink Penn Station

Entrant Company

Nova Concepts

Category

Video - Cinematography

Country / Region

United States

Corporate Identity
2023
MUSE Advertising Awards - AKUMULATORI BG - Brand Identity System

Entrant Company

inkpression™

Category

Corporate Identity - Brand Identity

Country / Region

Bulgaria

Event
2023
MUSE Advertising Awards - The 2021 Upfront Event

Entrant Company

NBCUniversal

Category

Event - B2B Event

Country / Region

United States

Video
2023
MUSE Advertising Awards - Uplift Campaign Announcement Video

Entrant Company

Stinghouse Creative

Category

Video - Fund Raiser (NEW)

Country / Region

United States