2023
Picture The Days Ahead
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Branded Content - Healthcare & Pharma
Client's Name
Sandoz Lenalidomide
Country / Region
United States
For patients, a diagnosis of myeloma, a type of blood cancer, can feel like the end.
However, thanks to advances in treatment, their outlook today has greatly improved. Sandoz wanted to communicate this message of hope to patients, and create a campaign that helps them picture the days they still have ahead.
Sandoz created a collection of artworks using a date stamp and dates across five years, the average survival of patients receiving treatment, which is much longer than may expect when they first hear their diagnosis.
The artworks brought patient materials to life, showing patients all the days they still had ahead, and all the life those days could add up to.
Credits
Entrant Company
Dreamlux Media
Category
Video - TV Series / Episodes
Country / Region
United States
Entrant Company
Circana
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States
Entrant Company
HEFEI NORMAL UNIVERSITY
Category
Typography - Typefaces / Font System
Country / Region
China
Entrant Company
Graphia International Limited
Category
Outdoor Advertising - Signage
Country / Region
Hong Kong SAR