MUSE Gold

2023

Picture The Days Ahead

Entrant Company

FCB Health Europe, An IPG Health Company

Category

Branded Content - Healthcare & Pharma

Client's Name

Sandoz Lenalidomide

Country / Region

United States

For patients, a diagnosis of myeloma, a type of blood cancer, can feel like the end.

However, thanks to advances in treatment, their outlook today has greatly improved. Sandoz wanted to communicate this message of hope to patients, and create a campaign that helps them picture the days they still have ahead.

Sandoz created a collection of artworks using a date stamp and dates across five years, the average survival of patients receiving treatment, which is much longer than may expect when they first hear their diagnosis.

The artworks brought patient materials to life, showing patients all the days they still had ahead, and all the life those days could add up to.

Credits

European ECD
Jamie MacCarthy-Morrogh
European ECD
David Prater
Senior Art Director
Rachael Graham
Senior Copywriter
Jonathan Jones
Associate Creative Director
Christian Louzado
Senior Copywriter
Simon Wood
Account Directors
Rachael Donaldson/Kate Ross
Project Manager
Emma Blenkarn
Creative Artworker
Kristian Binks
Design Director
Simon Robinson
Digital Composite Artist
Anastasia Kemp
Creative Production Director
Shanie Connard
Senior Designer Motion Graphics
John Willows
Associate Medical Copy Director
Paola Accalai
Studio Manager
Ben Grimes
Senior Designer
Michael Hogan
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