2023

Zebra Pen “The Official Zen Office”

Entrant Company

Ignite2X

Category

Video - Social Video

Client's Name

Zebra Pen USA

Country / Region

United States

The Official Zen Office campaign is a series of video vignettes featuring Zebra pens in an office environment that creates a playful banter, while positioning Zebra products as the star of the office. Our message and approach was simple. Make our actors work hard and elevate the use of product placement without making it painfully obvious that we had way too much fun creating these videos. Every Official Zen Office character dedicated their acting and singing craft to finding their Zen with Zebra Pen products. We may lose some of these actors to Comedy Central, but for now they earned a likely call back for the next chapter of Official Zen Office.

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