MUSE Silver

2023

Zebra Pen PEEPS® Brand “Add Color to Your Spring” Sweepstak

Entrant Company

Ignite2x

Category

Integrated Marketing - Brand Partnerships (NEW)

Client's Name

Zebra Pen USA

Country / Region

United States

The Add Color to Your Spring Sweepstakes ran as a branded partnership promotion during the month of April 2022. The Zebra Pen brand and the Just Born PEEPS® Brand targeted consumers to enter and fill up their holiday baskets with color! Participants had a chance to win a colorful weekly prize package consisting of MILDLINER Dual Ended Highlighter & Creative Markers, MILDLINER Dual Ended Brush, SARASA Clip, CLiCKART, and Kirarich creative writing instruments along with an assortment of delicious PEEPS® Brand Candies and Merchandise. Prize packages over $200 in retail value were awarded weekly. Parents and grandparents who received PEEPS® in their Easter baskets are passing on that tradition to their families, and now they can even add more color to the basket with Zebra Pen products. The promotional campaign was supported by media advertising across social media channels, email marketing and public relations that drove 21,000+ unique entries.

Credits

Co-CEO/Ignite2X
Kevin Justice
Account Director/Ignite2X
Joseph Petrosino
Creative Director/Ignite2X
Virginia Porcino
Graphic Designer
Sarah Hersh
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