2023
Entrant
Category
Client's Name
Country / Region
DataPath provides an administration technology platform to third-party administrators (TPAs). One of our major competitors in the technology platform space acquired a TPA which led to them competing against their own clients for new business.
Needless to say, their clients object to this business model.
DataPath undertook a direct mailing to competitor clients addressing pain points by asking if they were "feeling left behind" (showing imagery of a person having missed a train) and pointing out that at the least, their vendors shouldn't compete against them. The mailer included a removable "ticket to success" they could use to get where they needed and wanted to go by changing to our platform, promising a journey that was "First Class all the way."
Credits
Entrant
National Endowment for Financial Education
Category
Video - Nonprofit
Country / Region
United States
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Forward Networks
Category
Advertising - Trade Show / Exhibit
Country / Region
United States
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Association for Human-Animal Bond Studies
Category
Video - TV Series / Episodes
Country / Region
United States
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McKinsey Global Publishing
Category
Branded Content - Infographics
Country / Region
United States