2023
Entrant Company
Category
Client's Name
Country / Region
DataPath provides an administration technology platform to third-party administrators (TPAs). One of our major competitors in the technology platform space acquired a TPA which led to them competing against their own clients for new business.
Needless to say, their clients object to this business model.
DataPath undertook a direct mailing to competitor clients addressing pain points by asking if they were "feeling left behind" (showing imagery of a person having missed a train) and pointing out that at the least, their vendors shouldn't compete against them. The mailer included a removable "ticket to success" they could use to get where they needed and wanted to go by changing to our platform, promising a journey that was "First Class all the way."
Credits
Entrant Company
LKCS
Category
Website - Financial Services
Country / Region
United States
Entrant Company
Capital Communications
Category
Publication - Annual Report
Country / Region
Canada
Entrant Company
Advance Media New York
Category
Video - Banking
Country / Region
United States
Entrant Company
Evergreen Podcasts
Category
Audio - Podcast
Country / Region
United States