MUSE Silver

2023

WASAI Digital Man

Entrant Company

Chongqing WASAI Universe Digital Technology Co., Ltd.

Category

Marketing & Promotional - Character Design

Client's Name

Li Xinyi

Country / Region

China

The design inspiration for the foundational visual element of the brand, "WASAI Planet," is derived from the brand theme of the "Metaverse." It adopts the form of a circular planet to refine and present the concept. This symbolizes a state in the universe where celestial bodies reach a balance of gravitational and repulsive forces, and the spiral overlay in four-dimensional space represents four outer elements: spirit of exploration, lifestyle, comfort experience, and technological capability. The inner circle demonstrates the boundless possibilities of brand exploration into the unknown.
WASAI digital man, on the other hand, originate from WAISAI Planet. They are a group of dreamers filled with an insatiable spirit of exploration who serendipitously activated a portal linking them to WASAI Planet, embarking on a journey to this boundless digital realm. They are set to arrive on WASAI Planet on January 1st, 2024, merging with the planet's vibrant and diverse resources, ushering in a brand-new digital life filled with dreams and possibilities.

The character design features simple and distinctive facial features with bold brows, large eyes, petite noses, and small mouths. The eyes are integrated with the logo element, with starry highlights symbolizing dreams and an X-shaped logo representing infinite possibilities. The four rings in the logo symbolize consensus, co-creation, cooperation, and mutual success within the metaverse. Users will step into the metaverse with a fresh identity, experiencing a unique life and realizing dreams previously unattainable in the physical world, while also contributing to the popularization of the metaverse and driving the growth of the digital economy.

WASAI digital man, together with WAISAI Planet, embody the brand's ethos of consensus, co-creation, cooperation, and mutual success within the metaverse, leading humanity into uncharted territories.

Credits

Chongqing WASAI Universe Digital Technology Co., Ltd.
Li Xinyi
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