MUSE Gold

2023

The 2021 Upfront Event

Entrant Company

NBCUniversal

Category

Event - B2B Event

Client's Name

Country / Region

United States

When presented with the challenge of hosting another virtual Upfront event, NBCUniversal decided to seize the opportunity and go bigger than ever before. With segments shot across seven stages and joined by a whole host of NBCU talent, we were able to set the tone for the coming year; highlighting the premium content and world-class class events that fans and brand partners everywhere have come to expect. The result was more viewers and more total impressions than any year prior.

Credits

SVP - Strategy & Creative / NBCUniversal
STEVEN RUMMER
VP- Live Production and Project Management / NBCUniversal
ANDREW GOTTLIEB 
VP - Creative / NBCUniversal
KARIN HENDERSON
Creative Director / NBCUniversal
JULIEN du PLESSIS
Project Director / NBCUniversal
TORY TOSO 
Senior Executive Producer / NBCUniversal
ADAM BALL
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