2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Show Opening Segment
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
Agency Habitat
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Work & Co
Category
Website - Best User Experience
Country / Region
United States
Entrant Company
Paramount Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant Company
Savannah College of Art and Design
Category
Video - Fashion
Country / Region
United States