2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Show Opening Segment
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
Reklam5 Digital Agency
Category
Website - Retail
Country / Region
Turkey
Entrant Company
Yamamoto Agency
Category
Video - Branding
Country / Region
United States
Entrant Company
OnePlus
Category
Video - Short Film
Country / Region
China
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United Kingdom