2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Show Opening Segment
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
OnePlus
Category
Video - Consumer Product / Services
Country / Region
China
Entrant Company
SSBC GmbH - Brand Naming Agency
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
Germany
Entrant Company
Shanghai Rapidesign Advertising Co., Ltd
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Gravity Global
Category
Video - Food & Beverage
Country / Region
United Kingdom