2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Show Opening Segment
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
Raindrop Agency
Category
Advertising - Online Ad (Single)
Country / Region
United States
Entrant Company
Marriott International, Inc.
Category
Strategic Program - Branding Refresh (NEW)
Country / Region
United States
Entrant Company
Courage Inc.
Category
Advertising - Advertising Campaign
Country / Region
Canada
Entrant Company
Galderma
Category
App - Consumer
Country / Region
United States