2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Show Opening Segment
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
Moloko Creative
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Digital Kitchen
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Branded Content - Age-Group Marketing - Youth (NEW)
Country / Region
Hong Kong S.A.R., China
Entrant Company
AARP Studios
Category
Video - Diversity & Inclusion
Country / Region
United States