2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Internal Communication
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
PlusOne
Category
Advertising - Advertising Campaign
Country / Region
Netherlands
Entrant Company
Shanghai Definesys Information Technology Co., Ltd.
Category
App - Workflow & Productivity (NEW)
Country / Region
China
Entrant Company
VLab
Category
Experiential & Immersive - Multi-Channel Experience (NEW)
Country / Region
United States
Entrant Company
Miami Ad School
Category
Student Submission - Student Product Design
Country / Region
United States