2023
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Client's Name
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Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
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Trekk
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Marketing & Promotional - Marketing Item / Other___
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United States
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SFC Group
Category
Advertising - Advertising Campaign
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United States
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Art Processors
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Experiential & Immersive - Exhibition Experience
Country / Region
United States
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Twisted X Global Brands
Category
Advertising - Magazine Ad (Single)
Country / Region
United States