MUSE Gold

2023

Upfront 2021 Open Tape

Entrant Company

NBCUniversal

Category

Video - Internal Communication (NEW)

Client's Name

Country / Region

United States

Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.

Credits

SVP - Strategy & Creative
STEVEN RUMMER
VP- Live Production and Project Management
ANDREW GOTTLIEB
VP - Creative
KARIN HENDERSON
Director
DAN OPSAL
Senior Executive Producer
JANELLE ALBINO 
Project Director
TORY TOSO 
Senior Producer
SAM RUNDBAKEN
Line Producer
JULIANNA MALONEY
More Gold Winners
2023
MUSE Advertising Awards - UMBRELLA MUSEUM

Entrant Company

MUSEO DELL’OMBRELLO E DEL PARASOLE

Category

Outdoor Advertising - Outdoor Advertising / Other___

Country / Region

United States

2023
MUSE Advertising Awards - Enlytened Annual Trends Report, 2022 Edition

Entrant Company

Enlyte

Category

Branded Content - B2B

Country / Region

United States

2023
MUSE Advertising Awards - KLANGLICHT 2022
BÜHNEN GRAZ

Entrant Company

COPE Content Performance Group

Category

Video - Art & Design

Country / Region

Austria

2023
MUSE Advertising Awards - Wealth is for People with Right Intuition

Entrant Company

Shenzhen 012 Private Board Culture Communication Co. LTD

Category

Typography - Magazine & Newspaper

Country / Region

China