2023
Upfront 2021 Open Tape
Entrant
NBCUniversal
Category
Video - Internal Communication
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant
Ack Kinmonth
Category
Audio - Original Music (NEW)
Country / Region
Australia
Entrant
Shenzhen Jixing Creative Design Co., LTD
Category
Typography - Packaging / Product
Country / Region
China
Entrant
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant
Creative Agency
Category
Integrated Marketing - COVID-19-Related
Country / Region
United States