2023
Upfront 2021 Open Tape
Entrant Company
NBCUniversal
Category
Video - Internal Communication (NEW)
Client's Name
Country / Region
United States
Just as NBCU planned to reconvene in person for its 2021 in-person upfront at Radio City, all hopes were dashed by new variants of the coronavirus. The original design was to open the show with NBCU’s late night talent, but the pivot leaned into the in-person cancellation itself. This vignette allowed our late night talent to express their excitement about participating in the upfront in a comical way, and of course, the disappointment we all felt about yet another virtual event.
Credits
Entrant Company
Beijing Ecosystem Technology Co., LTD.
Category
Website - Hotel / Lodging
Country / Region
China
Entrant Company
Socotra
Category
Integrated Marketing - Brand Partnerships (NEW)
Country / Region
United States
Entrant Company
Denny's
Category
Marketing & Promotional - T-Shirt
Country / Region
United States
Entrant Company
National Hockey League
Category
Video - Branding
Country / Region
United States