One22

One22, NBCUniversal’s second annual developer conference, showcased the company’s technological advancements from the past year, giving an audience of industry insiders a look at what’s possible through corporate collaboration. 
 Set in 30 Rock’s iconic Studio 8H, the event – which was broadcast live for those unable to attend in person – shed light on NBCU’s OnePlatform offerings while paying particular attention to four key subject areas: Data and Identity, Activation and Automation, Ad Experience, and Measurement.  
Following opening remarks from Ana Gasteyer, of American Auto and Saturday Night Live fame, and a short comedic video about the dangers of getting stuck in the past, a lineup of ten speakers from Comcast NBCUniversal and the company’s key partners took to the stage, one-by-one, to share their expertise. Their speeches dove into the exciting progress made by NBCU since One21, including the development of NBCUnified, Peacock AX, ad innovations such as Sequential Storytelling, and partnerships with Salesforce, Snowflake, and Mediaocean. 
This future-focused event put #OurPartnershipCommitment on full display while demonstrating just how powerful the union of tech, entertainment, and advertising can be.