2023

The New Life Vest

Entrant Company

Preston Spire

Category

Integrated Marketing - Political

Client's Name

Change the Ref

Country / Region

United States

As 44,000 Americans die each year from gun violence – a funny thing has happened – we’ve learned to live with it. This campaign is meant to show how ridiculous that is with a fake product, gut-wrenching videos and a clear CTA

MUSE Creative Awards Winner – The New Life Vest by Preston Spire (Image 1)

MUSE Creative Awards Winner – The New Life Vest by Preston Spire (Image 2)

MUSE Creative Awards Winner – The New Life Vest by Preston Spire (Image 3)

MUSE Creative Awards Winner – The New Life Vest by Preston Spire (Image 4)

MUSE Creative Awards Winner – The New Life Vest by Preston Spire (Image 5)

MUSE Creative Awards Winner – The New Life Vest by Preston Spire (Image 6)

Credits

Chief Creative Officer

Chris Preston

Creative Director

Brett Essman

Senior Designer

Fernando Palomino

Senior Studio Artist

Mike Fritz

Executive Producer

Lisa Thotland

Production Director

Beth Elmore

Senior Project Manager

Kelsey Winter

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