MUSE Silver

2023

Impulse Try

Entrant Company

NBCUniversal

Category

Integrated Marketing - Brand Partnerships (NEW)

Client's Name

Country / Region

United States

Last holiday season, we introduced the world to our first major livestream shopping experience: Impulse Try. Our first live shoppable series was be led by Remi Bader - NBCU's newest addition to our talent roster - who draws younger, engaged multiplatform audiences who are ready to shop.
By activating across Instagram, Facebook, and Xfinity, we were able to garner over 2 million views...and offer those new brand partners a 259 percent lift in familiarity. "

Credits

SVP - Strategy & Creative / NBCUniversal
STEVEN RUMMER
VP- Live Production and Project Management / NBCUniversal
ANDREW GOTTLIEB
VP - Creative / NBCUniversal
KARIN HENDERSON
VP, Executive Producer / NBCUniversal
LIZ GAFFNEY
Project Director / NBCUniversal
TORY TOSO 
Creative Director / NBCUniversal
YUJIN LEE
Junior Designer / NBCUniversal
THU TRAN
Sr. Motion Graphics Artist / NBCUniversal
Zhenyu Lin
Project Coordinator / NBCUniversal
Victoria Hoff
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