2023
Entrant Company
Category
Client's Name
Country / Region
Farewell to welcome the new year is more hopeful, spring is full of people. The Spring Festival Gala is the most familiar company and lively party for Chinese people on New Year's Eve. The Malaysian Chinese Students and Scholars Association will hold the "2023 Malaysian Chinese Students Spring Festival Gala" we will hold a grand Spring Festival party for 1000 people in the auditorium of the National University of Malaysia (UKM) to welcome the New Year and celebrate the festival with Chinese students in Malaysia! The All Malaysia Spring Festival Gala is hosted by the Malaysian Chinese Students and Scholars Association and supported by the Embassy of the People's Republic of China in Malaysia. It aims to make Chinese students in Malaysia feel the atmosphere of the Spring Festival and the deep feelings of the motherland!
The logo is a rabbit shape composed of 2023 characters. The rabbit will be the year of the Chinese zodiac rabbit in 2023. Rabbit is lively, lovely, flexible and human. It is also the shape of auspicious clouds. Auspicious clouds represent auspiciousness, jubilation and dreams in Chinese traditional culture, reflecting the dreams pursued by Malaysian students. The whole auspicious cloud is like a ribbon, symbolizing the connection between the two countries. Malaysia's acceptance of Chinese students and the mutual cooperation between the two countries reflect this profound friendship. The figure contains infinite symbols, representing sustainable development, an infinite cycle, just like a Chinese knot. Mutual weaving represents happy reunion, connection and mutual. It has a feeling of fireworks, representing holiday celebration and a happy atmosphere. By building a beautiful bridge between the two countries by overseas students, we can better communicate with the young people of the two countries and establish friendly exchanges, good neighborliness and mutual benefit between the two countries.
Credits
Entrant Company
Twisted X Global Brands
Category
Publication - Viewbook (NEW)
Country / Region
United States
Entrant Company
SFC Group
Category
Advertising - Magazine Ad (Single)
Country / Region
United States
Entrant Company
SFC Group
Category
Advertising - Magazine Ad (Single)
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Promotional
Country / Region
United Kingdom