MUSE Silver

2023

SLLIS Brand Refresh

Entrant Company

Atomicdust

Category

Strategic Program - Branding Refresh

Client's Name

St. Louis Language Immersion School

Country / Region

United States

The St. Louis Language Immersion School provides a unique approach to education by immersing students in two languages: English and either French, Spanish or Chinese.

But despite the incredible benefits of this unique program, many locals weren't even aware of its existence. The school needed a fresh brand identity to capture parents' attention and showcase the school's welcoming and vibrant community.

The geometric forms of diacritical marks that tell readers how to pronounce words (like umlauts and accents) inspired the symbols in the new logo. We also pulled color inspiration from the Spanish, French, Chinese, and St. Louis City flags, a nod to the languages taught at the school.

To ensure the brand identity was impactful, meaningful and accessible for the entire school community, we invented an original visual language representing words from the school's mission statement. New brand language included words and phrases students could recite and understand in all the school's languages. Brand graphics included symbols the students could easily draw.

St. Louis Language Immersion School’s brand identity now embodies warmth, vibrancy, and possibilities. With the tagline "The Language of Connection," the school now has a rallying cry expressing its mission and benefits.

By highlighting the incredible benefits of being bilingual and promoting the school's welcoming community, the St. Louis Language Immersion School can show how valuable they are to the city.

Credits

Art Director
Mike Spakowski
Designer
Alex Duenwald
Copywriter
Holly Sinclair
Account Manager
Erika Cruse
More Silver Winners
Branded Content
2023
MUSE Advertising Awards - Breaking Bread
Google Cloud

Entrant Company

MUCH Agency

Category

Branded Content - Direct Marketing

Country / Region

United States

Branded Content
2023
MUSE Advertising Awards - Resistance Wine Email Marketing
Resistance Wine Company

Entrant Company

WineGlass Marketing

Category

Branded Content - Email Marketing

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - Best Character Design

Entrant Company

Best Doctors Insurance

Category

Marketing & Promotional - Character Design

Country / Region

United States

Corporate Identity
2023
MUSE Advertising Awards - Fame.Inc
Fame.Inc

Entrant Company

DesignOut Lab.

Category

Corporate Identity - Brand Identity

Country / Region

China