SLLIS Brand Refresh

The St. Louis Language Immersion School provides a unique approach to education by immersing students in two languages: English and either French, Spanish or Chinese.

But despite the incredible benefits of this unique program, many locals weren't even aware of its existence. The school needed a fresh brand identity to capture parents' attention and showcase the school's welcoming and vibrant community.

The geometric forms of diacritical marks that tell readers how to pronounce words (like umlauts and accents) inspired the symbols in the new logo. We also pulled color inspiration from the Spanish, French, Chinese, and St. Louis City flags, a nod to the languages taught at the school.

To ensure the brand identity was impactful, meaningful and accessible for the entire school community, we invented an original visual language representing words from the school's mission statement. New brand language included words and phrases students could recite and understand in all the school's languages. Brand graphics included symbols the students could easily draw.

St. Louis Language Immersion School’s brand identity now embodies warmth, vibrancy, and possibilities. With the tagline "The Language of Connection," the school now has a rallying cry expressing its mission and benefits.

By highlighting the incredible benefits of being bilingual and promoting the school's welcoming community, the St. Louis Language Immersion School can show how valuable they are to the city.