Finify x Techint Labs

Based in Colorado, Finify, formerly known as Mortgage360, came to us looking for a new brand identity to complement their new name and organizational goal of expanding their B2C marketing presence. Finify combines convenience of streamlined online process with the benefit of working with an expert loan advisor dedicated to help customers achieve their financial dreams.
To demonstrate their innovative and personalized approach to mortgages, we created a unique and memorable brand through playful illustrations, a modern color palette, and an approachable, straightforward tone. The brand informed a new website, social media presence, and digital marketing strategy implementation.