Everywhere Work. Elevated.

Organizations face unprecedented challenges with the rapid evolution of technology and networks. The 2023 State of Security Preparedness Report, the Government Cybersecurity Report, and the 2023 Everywhere Work Report reflect Ivanti's deep understanding of these challenges, positioning them as thought leaders in the industry.The strategic distribution of these reports through influencers, media outlets, and social media has further boosted Ivanti's reputation and engagement with its audiences. Furthermore, Ivanti launched a best-in-class Employee Advocacy Brand Ambassador program allowing employees to share content within their networks. This program was highly successful, with an adoption rate of 80% among employees - well above the industry benchmark of 36%. The 2023 Everywhere Work Report achieved 427 engagements and an engagement rate of 3%, with 144 clicks and 36K new followers. However, the most impressive numbers come from the Executive Podcast with Ivanti CEO Jeff Abbott. This series focuses on the future of work, highlighting data from the 2023 Everywhere Work report. In just one quarter, this podcast reached 470K with 1.2K clicks, 1.77K engagements, and an engagement rate of 3.68%. Ivanti worked with influencers to share and amplify the 2023 State of Security Preparedness Report across social channels. These efforts resulted in a remarkable 1.1M reach, 3.2K engagement, 1.9K clicks to the site and 387 increased followership. Ivanti also partnered with influencers to promote the Government Cybersecurity Report, which resulted in 11.3K impressions, 756 engagements and 420 clicks to the report. In addition to thought leadership reports, Ivanti has garnered significant engagement and earned media value through its owned social media channels. With over 120K engagements, 100M impressions, an earned media value of $1.7M and a follower growth of 36K in 2023 so far, Ivanti has seen tremendous success in its social media campaigns. Of those numbers, the Employee Advocacy and Brand Ambassador program contributed 18.8K shares, an earned media value of $1.6M, and a potential reach of 51M. Through technology and thought leadership, Ivanti has created content that truly resonates with the core of IT innovation. This, in turn, has resulted in a significant marketing contribution to new pipeline of $3.01M.