Josef Korbel School of International Studies x Techint Labs

The Josef Korbel School at the University of Denver is preparing the next generation of thinkers, do-ers and leaders to take on the great issues of our time. They strive to create a more secure, equitable, just, democratic, and sustainable world through scholarship, teaching, and public engagement. Working closely with the Josef Korbel School of International Studies team, our campaign goals were to increase awareness and build a positive reputation among opinion leaders and influencers in the international affairs and public policy arenas, strengthen the school's position among its competitive pack, and effectively communicate the schools unique value proposition to prospective and current graduate students.
We began our process with an extensive discovery phase which included reviewing the university's brand guidelines, market research, and conducting thorough interviews with internal stakeholders. The result was a campaign, concept, tagline, and visual identity that captured the Korbel School's essence and achieved campaign goals. We developed and executed a campaign that embodies the Korbel School's unique mission and curriculum, achieving campaign objectives and reaching target audiences across digital, social, print, and podcast channels.