MUSE Silver

2023

Mutopia: Visualizing the Unseen

Entrant Company

Self-employed

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Country / Region

United States

Today, the boundaries between technology and humans are blurring. Technology becomes part of ourselves as the extension of the human body. There is no doubt that technology amplifies our abilities, but at the same time, we are also adapted to the logic and rules embedded in these tools and technologies. Through the lens of speculative design and posthumanism, this project critiques about the traditional humanistic sense of the "human" and its instrumentalized view of the "nonhuman" and speculate our possible relationship with artificial intelligence and its impact on creativity.

Mutopia stands for mutant + topia. It is an immersive experience that allows viewers to walk through an imaginary world populated by interspecies hybrids created with machine learning, using over 5000 images. Drawing from machine learning image data, the pattern was created by the code. By layering different elements and using various methods, this approach inspires viewers to consider possibilities beyond our traditional creative methods and the potential of human-machine collaboration.

More Silver Winners
Experiential & Immersive
2023
MUSE Advertising Awards - Thurayya
Madhawi AlGwaiz

Entrant Company

Noor Riyadh 2023

Category

Experiential & Immersive - Community

Country / Region

France

Website
2023
MUSE Advertising Awards - Utah's Guiding Our Growth Be Heard Survey

Entrant Company

Meticular

Category

Website - Associations

Country / Region

United States

Best Agency Awards
2023
MUSE Advertising Awards - Best Small Agency of the Year

Entrant Company

Meticular

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Country / Region

United States

Event
2023
MUSE Advertising Awards - Shocking Kung Fu -Who is the real hero?

Entrant Company

Friendly Dog Entertainment Co.,Ltd.

Category

Event - Live Show

Country / Region

Taiwan