Zion Jordan

Viewed as much more than just an advertising agency, INDUSTRY sets the bar for creatives on an international scale with its unique design and outside of the box consultancy for notable brands all over the world. Now partnered with Jordan Brand, INDUSTRY launches a creative comeback for professional basketball player Zion Williamson after he’s suffered multiple injuries. Intandem with the release of NIKE’s lightweight Jordan Zion 2 athletic sneaker, INDUSTRY helps tell Zion’s story through a series of fantastical short films, all professionally shot at NIKE headquarters in Beaverton, OR.

The well-crafted stories are set for a staggered release in coordination with the rollout of new colors of the Zion 2 shoe. In the films, we are introduced to a side by side glimpse of the real and the fantasy where Zion switches between the court and underwater lands to represent a future that didn’t seem attainable during the depths of Zion’s injuries. Similar to INDUSTRY’s hand in NIKE’s Dia de los Muertos SIEMPRE FAMILIA launch in 2021, the Jordan Zion 2 comes equipped with a magical storyline reflective of the basketball players larger than fiction reality. The story, reminiscent of tall tails, revolves around a concept that has been heard through the grapevine during Zion's absence from the court. The realism in INDUSTRY’s films is representative of the chatter Zion hears from a world of curious fans waiting for his return to basketball. Juxtaposed with the larger than life fantasy, Zion’s story and new shoe line are lined up to share his unique story and experience with the world.

Designing with purpose, INDUSTRY has worked with hundreds of household names including Converse, YouTube Music, NIKE, FIGS and most recently Travel Portland’s ‘This is Portland’ campaign. Industry partnered with Travel Portland to highlight the city's culture, beauty and diverse landscape of forward-thinkers who, much like Industry, aren’t afraid to be themselves. Led by Latinx Founding Partner Oved Valadez, Female Co-Founder Meral Middleton, Co-Founder Tom Lakovic and Founding Partner David Thorpe, Industry is dedicated to delivering next level strategy and experiences - they create what’s next.