2023

Caregivers Resource Guide 2022

Entrant Company

NBCNews Brand Studio

Category

Branded Content - Healthcare & Pharma

Client's Name

Mayo Clinic

Country / Region

United States

Mayo Clinic returned for a second year as the sponsor of the NBC News Brand Studio’s Caregivers Resource Guide, part of NBCUniversal’s recurring Caregivers Initiative in recognition of National Caregivers Month. The guide comprised 10x articles focused on helping caregivers navigate the challenges of caring for loved ones and taking care of themselves. In a first-of-its-kind cross-property execution, the articles were also published in Spanish on Telemundo Noticias.