2023
Entrant Company
Category
Client's Name
Country / Region
Much of the ski industry is over-boiling with stoke, exclusivity, and elitism.
On the other hand, there is an immense need to embrace new audiences, returning audiences, and fence sitters. The mountain resort experience can be intimidating for many. Weather, gear, terrain, skills, and insider knowledge can create the impression of a club that only few have a membership to.
What if there was a different kind of club?
One that is open to all who choose to be outside.
One that is open to all no matter their skills, backgrounds, zip codes or jacket logos.
A club where you’re in, as soon as you’re outside.
This campaign is in service of Winter Park's mission: To inspire and welcome everyone to Venture Out.
Credits
Entrant Company
Maryland Public Television
Category
Branded Content - Public Service & Activism
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
Player One Trailers
Category
Video - Trailers
Country / Region
United States
Entrant Company
Treefort Media
Category
Audio - Podcast
Country / Region
United States