2023
Entrant Company
Category
Client's Name
Country / Region
Much of the ski industry is over-boiling with stoke, exclusivity, and elitism.
On the other hand, there is an immense need to embrace new audiences, returning audiences, and fence sitters. The mountain resort experience can be intimidating for many. Weather, gear, terrain, skills, and insider knowledge can create the impression of a club that only few have a membership to.
What if there was a different kind of club?
One that is open to all who choose to be outside.
One that is open to all no matter their skills, backgrounds, zip codes or jacket logos.
A club where you’re in, as soon as you’re outside.
This campaign is in service of Winter Park's mission: To inspire and welcome everyone to Venture Out.
Credits
Entrant Company
STUDIO959
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
WeAreTeachers
Category
Website - Education
Country / Region
United States
Entrant Company
FCB Health Europe, An IPG Health Company
Category
Typography - Advertising
Country / Region
United States
Entrant Company
Art of Storytelling
Category
Video - Cinematography
Country / Region
United States