MUSE Gold

2023

If You're Out, You're In

Entrant Company

BravoEcho Inc.

Category

Video - Tourism

Client's Name

Winter Park Resort

Country / Region

United States

Much of the ski industry is over-boiling with stoke, exclusivity, and elitism.
On the other hand, there is an immense need to embrace new audiences, returning audiences, and fence sitters. The mountain resort experience can be intimidating for many. Weather, gear, terrain, skills, and insider knowledge can create the impression of a club that only few have a membership to.

What if there was a different kind of club?
One that is open to all who choose to be outside.
One that is open to all no matter their skills, backgrounds, zip codes or jacket logos.
A club where you’re in, as soon as you’re outside.

This campaign is in service of Winter Park's mission: To inspire and welcome everyone to Venture Out.

Credits

Principal, Account Director
Saloni Shah
Principal, Creative Director
Olaf Richter
Copywriter
Brett Dixon
Senior Designer
Pete Alwan
Account Manager
Meggen Kirkham
Natives Outdoors
Production
Founder
Len Necefer
Director
Isaiah Branch Boyle
DP
Brandan Young
Athlete
Connor Ryan
11 Dollar Bill
Post Production
Editor
Erik Tobeler
Chief Creative Officer/Visual Effects
Christian Robins
Executive Producer
Lisa Effress
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