Picture The Days Ahead

For patients, a diagnosis of myeloma, a type of blood cancer, can feel like the end.

However, thanks to advances in treatment, their outlook today has greatly improved. Sandoz wanted to communicate this message of hope to patients, and create a campaign that helps them picture the days they still have ahead.

Sandoz created a collection of artworks using a date stamp and dates across five years, the average survival of patients receiving treatment, which is much longer than may expect when they first hear their diagnosis.

The artworks brought patient materials to life, showing patients all the days they still had ahead, and all the life those days could add up to.