MUSE Gold

2023

Arts Midwest: Amplifying Midwestern Creativity

Entrant Company

Briteweb

Category

Website - Nonprofit

Client's Name

Arts Midwest

Country / Region

Canada

Arts Midwest promotes creativity, nurtures cultural leadership, and engages people in meaningful arts experiences, bringing vitality to Midwest communities and enriching people’s lives. They provide funding, programming and training opportunities in the belief that creativity powers thriving communities. The team felt that the current branding was not reflecting this energy, so they approached Briteweb to design and develop a new website. Arts Midwest were so inspired by our design philosophy and interpretation of their brand mission that they decided to move forward with a complete rebrand. The discovery phase revealed a boundless optimism for amplifying creativity that became the basis of the brand voice and strategy. As an arts organization there was a wealth of visual imagery that we used to inspire a vivid, electric color palette. This was an energizing, collaborative, and stimulating team to work with, not afraid to challenge or start again which pushed us forward to produce exciting results. We delivered a new visual identity, brand guidelines and strategy, a website and marketing collateral. A provocative, powerful logo rooted in movement, amplification and energy features across the website where a vibrant color palette, inspired by Midwestern flora, pops off the page and encourages engagement. The messaging places Arts Midwest as an amplifier, showcasing and connecting creativity. Together we realized a brand voice that speaks to who Arts Midwest aspires to be, and positions them as creators of unprecedented opportunity now, and in the future.

More Gold Winners
Corporate Identity
2023
MUSE Advertising Awards - 扫地僧 Saodi Seng
WanJin Agricultural Co.

Entrant Company

School Of The Art Institute Of Chicago

Category

Corporate Identity - Logos

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - META SURFING
Tang Xintong, Wu Tong, Yang Zichao, Xu Fan, Ge Bozhen, Wang Wenquan, Zhao Zihan, Pan Zhiyang, Li Minghan, Wang Jing

Entrant Company

Beijing Yuanjing Technology Co., LTD

Category

Strategic Program - Digital Marketing Campaign

Country / Region

China

Branded Content
2023
MUSE Advertising Awards - Florida Lottery's Gull Invaders
The Florida Lottery

Entrant Company

PPK

Category

Branded Content - Game / Application

Country / Region

United States

Corporate Identity
2023
MUSE Advertising Awards - SafeGuard Cyber
SafeGuard Cyber

Entrant Company

Fort West

Category

Corporate Identity - Corporate Identity Redesign (NEW)

Country / Region

United States