MUSE Gold

2023

Discover ResolveOME: The Next Step in Cancer Research

Entrant Company

Microverse Studios

Category

Video - Medical

Client's Name

BioSkryb Genomics

Country / Region

United States

Cancer is the result of evolution on a cellular scale, selecting for ever more successful traits of survival, proliferation, and mobility. A single sample from a tumor can contain hundreds of thousands of cells, each one containing mutations and gene expression patterns that are the result of its own unique lineage within the tumor. Samples are destroyed as they are analyzed, and so any information not captured is lost forever. Conventional methods that probe single cells reveal only a tiny portion of the genomes, missing important information that could otherwise drive valuable insights. ResolveOME combines a unique method of measuring every cell in a sample, quantifying not only its genome and mutation profile, but also its entire transcriptome—that is, how genes are being expressed. All of this data is analyzed by BioSkryb’s Base Jumper software to provide previously impossible deep insights into how cancer develops, hides from the immune system, and responds to therapies and changes in its environment.

This story is about BioSkryb’s ability to peer inside otherwise simplistic cell samples to see the galaxy of valuable information inside. To produce this scientific animation for such a unique CRO, the team at Microverse Studios made use of light and color to drive the sense of biological shapes giving way to electric data, while motifs of sparks and stars communicate the sheer volume of valuable information to be accessed in every cell.

Credits

Biomedical Animator/Microverse Studios
Stephen Boyd, MFA
Creative Director/Microverse Studios
Cameron Slayden, MA
More Gold Winners
Experiential & Immersive
2023
MUSE Advertising Awards - “ProjectF” To the Future You

Entrant Company

Fuzhong 15 Exhibition Center and Cinema, Cultural Affairs Department, New Taipei City Government

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Taiwan

Integrated Marketing
2023
MUSE Advertising Awards - Behind the leader

Entrant Company

80's Creative

Category

Integrated Marketing - Integrated Marketing / Other___

Country / Region

Saudi Arabia

Social Media
2023
MUSE Advertising Awards - Behind the leader

Entrant Company

80's Creative

Category

Social Media - Twitter Page

Country / Region

Saudi Arabia

Social Media
2023
MUSE Advertising Awards - Kopi 434 Muar x National Month

Entrant Company

REDS PRODUCTION

Category

Social Media - Video

Country / Region

Malaysia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy