MUSE Platinum

2023

The Callisto Protocol 'Rise, Dead Man'

Entrant Company

Digital Kitchen

Category

Video - Trailers

Client's Name

Striking Distance Studios

Country / Region

United States

The Callisto Protocol is one of the most highly anticipated video games in years. A terrifying, visceral sci-fi survival horror, Striking Distance Studios tasked us with stoking the imagination of the public with the horrors awaiting them on Callisto and within the bowels of Black Iron Prison.

'Rise, Dead Man' combines live-action and VFX to explore the layers of fear that are infused throughout the video game.

Using two interconnected timelines, the spot follows Jacob, brought to life by Josh Duhamel, from the beginning of his story, with his varying emotions and physical experiences juxtaposed against the horrors he must survive and escape through his journey - on both the exterior of Callisto and within the bowels of Black Iron Prison.

He’s been beaten down, through hell and back, but does he have just enough left inside him to keep fighting?

More Platinum Winners
Branded Content
2023
MUSE Advertising Awards - Hong Kong – Through the lens of GenZ

Entrant Company

Hong Kong Tourism Board

Category

Branded Content - Age-Group Marketing - Youth (NEW)

Country / Region

Hong Kong SAR

Experiential & Immersive
2023
MUSE Advertising Awards - THE NEW RANGE ROVER SPORT LAUNCH

Entrant Company

TATU CREATIVE STUDIOS

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

Turkey

Integrated Marketing
2023
MUSE Advertising Awards - Sundays Collection 2.0

Entrant Company

Atlanta Falcons

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Video
2023
MUSE Advertising Awards - Upfront 2021 Open Tape

Entrant Company

NBCUniversal

Category

Video - Show Opening Segment

Country / Region

United States