MUSE Platinum

2023

The Callisto Protocol 'Rise, Dead Man'

Entrant Company

Digital Kitchen

Category

Video - Trailers

Client's Name

Striking Distance Studios

Country / Region

United States

The Callisto Protocol is one of the most highly anticipated video games in years. A terrifying, visceral sci-fi survival horror, Striking Distance Studios tasked us with stoking the imagination of the public with the horrors awaiting them on Callisto and within the bowels of Black Iron Prison.

'Rise, Dead Man' combines live-action and VFX to explore the layers of fear that are infused throughout the video game.

Using two interconnected timelines, the spot follows Jacob, brought to life by Josh Duhamel, from the beginning of his story, with his varying emotions and physical experiences juxtaposed against the horrors he must survive and escape through his journey - on both the exterior of Callisto and within the bowels of Black Iron Prison.

He’s been beaten down, through hell and back, but does he have just enough left inside him to keep fighting?

More Platinum Winners
Event
2023
MUSE Advertising Awards - D23 Disney Branded Television Entertainment Showcase

Entrant Company

ZED INK

Category

Event - Live Show

Country / Region

United States

Best Agency Awards
2023
MUSE Advertising Awards - Holition

Entrant Company

Holition

Category

Best Agency Awards - Creative / Design Agency of the Year

Country / Region

United Kingdom

Social Media
2023
MUSE Advertising Awards - Bad Binch Ciderland at New York Fashion Week

Entrant Company

Qinru Zhang

Category

Social Media - Video

Country / Region

United States

Best Agency Awards
2023
MUSE Advertising Awards - Avenir Creative House - Small Agency of the Year

Entrant Company

Avenir Creative House Pty Ltd

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Country / Region

Australia