2023
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How do you take 98 years of Warner Bros. cinematic storytelling and weave it into an elegant, boutique hotel experience?
The WB Abu Dhabi transports guests into a world where every moment is infused with WB’s legacy of films, show, comics, and more. Throughout the hotel, guests will discover something never-seen-before.
In partnership with Warner Bros. Global Themed Entertainment and Miral, the leading leisure and tourism developer in the UAE, we crafted a hospitality destination that immerses guests in a sanctuary imbued with entertainment and storytelling.
Alongside a variety of curated experiences, thirty-five originally crafted short films are blended into fabric of the hotel's architecture. Each of the films inspired by Warner Bros. brand and stories. Each made specifically for The WB Abu Dhabi.
Utilizing a variety of techniques (from cel animation to 2D and 3D) and visual styles, characters and worlds have been brought to life to deepen the excitement for guests, including Batman, Scooby-Doo, The Iron Giant, Blade Runner, Looney Tunes, Space Jam, The Wizard of Oz, Aquaman, Teen Titans Go, Casablanca, Gravity, Wonder Woman, and The Flintstones.
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Gravity Global
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Strategic Program - Digital Marketing Campaign
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United Kingdom
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Gramafilm
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Branded Content - Fashion & Beauty
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United Kingdom
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CHS
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Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom
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Bassmat Advertising Agency
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Social Media - Viral Marketing
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Saudi Arabia