MUSE Silver

2023

Visit Palm Springs Convention Center Microsite

Entrant Company

Digital Edge Marketing

Category

Website - Microsite

Client's Name

Visit Palm Springs

Country / Region

United States

The Palm Springs Convention Center hired Digital Edge Marketing to execute a microsite for meetings and conventions business, giving the marketing and sales team a tool to utilize in the sales process that creatively shared the convention center’s capabilities and features. The development process included extensive research, content creation, website design, video, illustration, animation and web development to create the final product. This microsite brought to life the convention center experience, the downtown amenities, the destination's unique offerings for meetings and conventions, planner resources, and a comprehensive 'Convince Me' Kit that tackles the problem of easily and effectively dispatching the nitty gritty of the particulars for hosting a meeting or convention at the convention center. How does an agency make a convention center stand out, inform and pop? By bringing the colorful, exuberant vibe that Palm Springs exudes, and weaving that feeling into every element of the site. That's just what Digital Edge specializes in, and the Palm Springs Convention Center microsite is a perfect example of that. Meeting planners from around the world now get an easy picture of what it's like meeting in Palm Springs, and book the surrounding hotels and attractions–raising a glass and lifting the spirits and economy of the convention center and its hospitality partners.

Credits

Digital Edge Marketing
Digital Edge Marketing
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