MUSE Silver

2023

MyWellness Program Launch

Entrant Company

Smith Communication Partners, Inc.

Category

Integrated Marketing - Internal Campaign

Client's Name

CommonSpirit Health

Country / Region

United States

Our mission was to launch a new wellness incentive program in July 2022 to 130,000 eligible employees. Our goals were to get 40% of employees registered by December 31, 2022, and for at least 35% of those registered to earn enough points to reach at least “Level 2” within the program’s four-level tiered reward program. We created a variety of campaign materials to reach employees directly across the organization as well as to inform and equip our Wellness Champions so they could promote the new program locally and face-to-face. Our message and campaign theme "You Are a Masterpiece" helped communicate our belief that compassion, kindness and empathy are critical to the healing of body, mind and spirit. This idea is expressed in CommonSpirit Health's tagline: Hello humankindness. Within the first two weeks of launch, more than 30,000 employees registered. By December 31, we exceeded our goals, achieving a 54% registration rate and 39% of registered participants reaching Level 2.

Credits

CommonSpirit Health, System Director, Well-Being and Benefit Engagement, Employee Benefits CoE,
Melissa Reeves
CommonSpirit Health, System Director, Internal Communications
JoEllen Sciullo
CommonSpirit Health, Senior Well-Being Engagement Analyst
Katie Lovold
CommonSpirit Health, System Manager, Well-Being, Employee Benefits CoE
Stacey Clough
CommonSpirit Health, System Manager, Internal Communications
Jennifer Jones
EEO Creative, LLC, Designer
Elaine Olund
Amanda Eisman Writing Services
Amanda Eisman
Smith Communication Partners, Partner & Senior Consultant
Glen Gonzalez
Smith Communication Partners, Graphic Designer & Senior Consultant
Gina Jackson
Smith Communication Partners, Senior Consultant
Karen Sherman
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