RACGP Alcohol and Other Drugs

The Royal Australian College of General Practitioners (RACGP) is Australia’s largest professional general practice organisation and represents urban and rural general practitioners. Throughout the year RACPG run numerous events and they approached Think Creative Agency to develop a theme for their upcoming Users and Addicts conference.
To help engage the audience with a quite serious topic of drug addiction, we came up with a fun idea of using different characters to represent each of the monsters of addiction; Alcohol, Opioids, Psychostimulants, BZD (Benzos), and Nicotine. The cute set of characters was not only engaging, but they helped explain, easily at a glance, what the 5 addictions were. The characters were used across the entire event including the website that we also developed, along with digital and print media, flyers, posters, binder covers, and inserts, and were used in advertising materials leading up to the event.