2023

Boston Firefighters Credit Union Billboard

Entrant Company

LKCS

Category

Outdoor Advertising - Billboard

Client's Name

Boston Firefighters Credit Union

Country / Region

United States

The original concept contained a busy montage of police and fire department vehicles, which the
credit union disliked because it took attention away from the headline. We were asked to come up
with a more appealing concept that followed their website’s brand.
Our solution incorporated the blue and red vertical stripes that appear in their website’s banner ads.
Instead of including multiple emergency vehicles, we choose one simple image of red and blue flashing lights on a dark background to really emphasize the concept of a stressful job. With this layout, we were able organize the elements nicely and keep the reader’s eye fluidly moving across the billboard.