MUSE Silver

2023

MTC Australia Brand Refresh

Entrant Company

Think Creative Agency

Category

Branded Content - Non-Profit

Client's Name

MTC Australia

Country / Region

Australia

MTC Australia is a social enterprise that empowers individuals from diverse backgrounds to enhance their employability and career prospects. With extensive experience in the not-for-profit and disability sectors, MTC enlisted the expertise of Think Creative Agency to revamp its brand identity and develop a fresh, modern, and importantly, accessible design along with crafting engaging content for its brochures and flyers.

The project aimed to create a visually stunning brand that was accessible to the target audience, and the copywriting and design team collaborated closely to produce creative concepts that truly resonated. The rebrand was then implemented across all marketing materials, brochures, flyers, posters, pull-up banners, and the annual report as well as the PowerPoint decks and internal and external signage, for all MTC locations throughout the country. The results were outstanding, providing a fresh, vibrant, and inclusive brand that effectively represents MTC's vision and values.

Credits

Think Creative Agency
Kelly Goodin
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