MUSE Silver

2023

Building an Exceptional Workforce

Entrant Company

KFD Consulting

Category

Social Media - Recruitment

Client's Name

Alludo

Country / Region

United States

Following a rebrand from legacy organization Corel last year, Alludo demonstrated an unwavering commitment to promoting diversity, inclusivity, and our unique work culture, focusing on neurodiversity, Work3, and accommodating different work chronotypes through social media. This innovative approach and engaging content have raised awareness and attracted top-tier talent to our organization.

Alludo's impactful social media campaign included the following contributions:



Highlighting Chronotype Strengths: Alludo's social series on the strengths associated with different chronotypes garnered remarkable engagement with a 27% engagement rate on LinkedIn, 452 clicks, 6K impressions, and 700 engagements, resulting in an impressive 10% engagement rate overall. These metrics demonstrate their ability to connect with our target audience effectively.


Promoting Chronotype Awareness: Alludo has been instrumental in promoting awareness of chronotypes and their impact on work productivity. The informative blog post "Understanding Chronotypes and Our Culture" sparked meaningful discussions within our community and successfully drove strong hiring leads.


Celebrating Work3: Alludo is on a mission to support Work3. The social media team successfully demonstrates how Alludo lives and breathes this motto through its products and company culture.


Promoting Our Careers Page: Alludo has consistently directed its audience to explore our careers page, where they can learn more about our organization's unique culture and available job opportunities. This has driven valuable traffic to our careers page, showcasing our vibrant and inclusive workplace.


Engaging Job Postings: Alludo's innovative approach to job postings, as seen in their LinkedIn post, has made the process of finding talent both fun and exciting. Their creativity has attracted attention and showcased our commitment to making the hiring process enjoyable for potential candidates.


Igniting Employee Advocacy: Alludo’s social team empowered its award-winning employee advocacy program to share job listings, resulting in stronger leads and faster hiring times.


Alludo’s social media recruitment campaign’s dedication to promoting neurodiversity, Work3, and accommodating different work chronotypes aligns seamlessly with our organizational values and mission.

Credits

CEO, KFD Consulting for Alludo
Kristen Fohrer DeArman
Director of Social Media & Digital
Stephanie Carls
Social Media Coordinator
Olivia Henn
Corporate Communications Manager
Ashley Ruess
Senior Manager of Brand Strategy
Meghan Lever
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