MUSE Silver

2023

Don’t be Scared of Being Scared

Entrant Company

COPE Content Performance Group

Category

Website - Health

Client's Name

Schwabe Austria

Country / Region

Austria

Together with our long-standing client Schwabe Austria, we created the successful awareness campaign "Don’t be scared of being scared" (Keine Angst vor der Agngst), which educates people about anxiety disorders and provides comprehensive information. The topic is often still covered with taboos, yet anxiety disorders are among the most common mental illnesses worldwide.
The campaign includes an online dossier webpage with a self-test, podcast and videos hosted on the website of the daily newspaper "Die Presse", it also incorporates hybrid live events, and of course advertising on various channels.
The excellent results of the campaign, including the exceptionally long dwell time on the dossier of 30 minutes and the high download & subscription numbers of the podcast, show that the campaign hits the nerve of the time and reflect the high interest in this topic.

More Silver Winners
Publication
2023
MUSE Advertising Awards - MTC Australia Annual report

Entrant Company

Think Creative Agency

Category

Publication - Annual Report

Country / Region

Australia

Integrated Marketing
2023
MUSE Advertising Awards - Xfinity University Campaign
Comcast - Xfinity

Entrant Company

Comcast

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - Shea Homes: The Road to 3Roots

Entrant Company

Red Door Interactive

Category

Marketing & Promotional - Marketing Item / Other___

Country / Region

United States

Website
2023
MUSE Advertising Awards - Legat
Legat Architects

Entrant Company

ArtVersion

Category

Website - Business to Business

Country / Region

United States