2023

Black representation in the beauty industry

Entrant

McKinsey Global Publishing

Category

Branded Content - Fashion & Beauty

Client's Name

Country / Region

United States

As part of our ongoing series on achieving Black economic mobility, we examined how Black beauty consumers and brands face deep challenges when it comes to equity. For this article and the accompanying subfeature “Meet the Black beauty execs,” and with breathtaking videography, we interviewed Black beauty executives and founders including Tracee Ellis Ross to see how barriers could be removed and as such, lead to greater opportunity for everyone in the industry.

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2023