MUSE Silver

2023

2022 State Parks Update

Entrant Company

Miller Maxfield, Inc.

Category

Publication - Annual Report

Client's Name

Friends of Santa Cruz State Parks

Country / Region

United States

Friends of Santa Cruz State Parks’ (Friends) annual Parks Update is as key communications strategy and end-of-year giving tool for Friends and one that Miller Maxfield manages from start to finish. Presented as both a direct-mail brochure and a digital asset, the Parks Update is a comprehensive look at the year, celebrating accomplishments, thanking donors and charting a course for the future.

Utilizing its in-depth understanding of Friends’ mission, vision, projects and plans, Miller Maxfield provided all creative services for the Parks Update, including concept, design/layout, photography, copy-editing and production management for the 16-page product. The Parks Update includes a printed booklet with a remittance envelope, as well as a digital version for website, email and social media use.

Friends of Santa Cruz State Parks works in close partnership with California State Parks through a co-management agreement to support 32 state parks, beaches and historic parks in Santa Cruz County and San Mateo County.

Since 2009, Miller Maxfield has served all of Friends’ marketing/communications needs. Miller Maxfield’s work for Friends is focused on equity and access for the parks, including increasing access for disadvantaged populations; telling the story of the Castro Adobe, which is California’s newest state historic park; and promotion of all local state parks and beaches, with the goal of increasing visitation.

More Silver Winners
Publication
2023
MUSE Advertising Awards - Taiwan High School Civics Textbook Design
Han Lin Publishing Co., Ltd.

Entrant Company

Silversea Design

Category

Publication - Book

Country / Region

Taiwan

Website
2023
MUSE Advertising Awards - Learn Something New*
The New School

Entrant Company

EAB

Category

Website - School / Universities

Country / Region

United States

Publication
2023
MUSE Advertising Awards - 2023 Gasper Landscape Design Lookbook

Entrant Company

David Beagin Design

Category

Publication - Digital Publications

Country / Region

United States

Video
2023
MUSE Advertising Awards - Kids 360° Early Learning Academy Brand Video
Kids 360° Early Learning Academy

Entrant Company

Pence Media Group

Category

Video - Children

Country / Region

United States