MUSE Silver

2023

WLI ELEVATE

Entrant Company

STUDIO959

Category

Corporate Identity - Logos

Client's Name

WLI ELEVATE | Johnson & Johnson

Country / Region

United States

A speaker series by Johnson & Johnson, for women, by women.
WLI Elevate hosts conversations with trailblazing female leaders that transform and inspire. They needed a brand identity to reflect this aspirational energy. The logo was inspired by modernized calligraphy with an editorial twist, fusing the two for a fluid, elegant look. The 'E' icon's sweeping lines create a beautiful feeling of movement and of transformation. The challenge of using the Johnson & Johnson colors adds a layer of connection to the parent brand, with the restraint of color usage and addition of gold foil elevating the brand.
WLI Elevate has already had a lasting impact, benefitting global charitable partners, women owned businesses, and countless women all over the world.

Credits

Creative Director / STUDIO959
Jordan Ben-Haim
COO / Five Years Apart
Belen Torrens
CEO / Five Years Apart
Carolina Torrens
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