WLI ELEVATE

A speaker series by Johnson & Johnson, for women, by women.
WLI Elevate hosts conversations with trailblazing female leaders that transform and inspire. They needed a brand identity to reflect this aspirational energy. The logo was inspired by modernized calligraphy with an editorial twist, fusing the two for a fluid, elegant look. The 'E' icon's sweeping lines create a beautiful feeling of movement and of transformation. The challenge of using the Johnson & Johnson colors adds a layer of connection to the parent brand, with the restraint of color usage and addition of gold foil elevating the brand.
WLI Elevate has already had a lasting impact, benefitting global charitable partners, women owned businesses, and countless women all over the world.