MUSE Silver

2023

Better Living Roadmap - PROGRESS REPORT 2021

Entrant Company

RBK Advertising + Design

Category

Publication - Digital Publications

Client's Name

BLUE APRON

Country / Region

United States

Blue Apron Inc. is an American ingredient-and-recipe meal kit company headquartered in New York City, operating its services exclusively in the United States. Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed meals that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

RBK Advertising + Design partnered with Blue Apron to develop and produce Blue Apron's first Inaugural Environmental, Social and Governance (ESG) report called "Better Living Roadmap." The report details Blue Apron’s ESG accomplishments in 2021 against its internal goals and includes the company’s first Sustainability Accounting Standards Board (SASB) report which demonstrates the company's commitment to transparency and their vision of Better Living Through Better Food™. The report showcased Blue Apron's efforts in reducing food and packaging waste in its fulfillment centers and products, becoming carbon neutral, making a public commitment to sustainable packaging and more.

PROJECT SERVICES

- Strategic Brand Planning
- Brand Strategy, Positioning and Planning
- Creative Development
- Graphic Design + Production
- Infographics and Charts
- Copywriting + Proofreading
- Layout

https://investors.blueapron.com/~/media/Files/B/BlueApron-IR/documents/ESG/Blue_Apron_Better_Living_Roadmap_2021_Final.pdf

More Silver Winners
Best Agency Awards
2023
MUSE Advertising Awards - SFC Group Best Small Agency

Entrant Company

SFC Group

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - Farm Bureau Ag Innovation Challenge Campaign

Entrant Company

Farm Credit Council

Category

Strategic Program - PR Campaign

Country / Region

United States

Branded Content
2023
MUSE Advertising Awards - Smart Reflow Analyser

Entrant Company

Animazed Studios

Category

Branded Content - Products & Services

Country / Region

United States

Outdoor Advertising
2023
MUSE Advertising Awards - Big & Golden Outdoor
Golden Chick

Entrant Company

The LOOMIS Agency

Category

Outdoor Advertising - Billboard

Country / Region

United States