Better Living Roadmap - PROGRESS REPORT 2021

Blue Apron Inc. is an American ingredient-and-recipe meal kit company headquartered in New York City, operating its services exclusively in the United States. Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed meals that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.
RBK Advertising + Design partnered with Blue Apron to develop and produce Blue Apron's first Inaugural Environmental, Social and Governance (ESG) report called "Better Living Roadmap." The report details Blue Apron’s ESG accomplishments in 2021 against its internal goals and includes the company’s first Sustainability Accounting Standards Board (SASB) report which demonstrates the company's commitment to transparency and their vision of Better Living Through Better Food™. The report showcased Blue Apron's efforts in reducing food and packaging waste in its fulfillment centers and products, becoming carbon neutral, making a public commitment to sustainable packaging and more.
PROJECT SERVICES
- Strategic Brand Planning
- Brand Strategy, Positioning and Planning
- Creative Development
- Graphic Design + Production
- Infographics and Charts
- Copywriting + Proofreading
- Layout
https://investors.blueapron.com/~/media/Files/B/BlueApron-IR/documents/ESG/Blue_Apron_Better_Living_Roadmap_2021_Final.pdf