MUSE Gold

2023

Sana: Hypoimmune MOA animation

Entrant Company

Cognition Studio, Inc

Category

Video - Medical

Client's Name

Sana Biotechnology

Country / Region

United States

Sana Biotechnology brings together research, development, and manufacturing capabilities across cell therapy, gene therapy, and gene editing to be at the threshold of a new era of medicines. Sana is developing novel platforms to address unmet medical needs across a spectrum of diseases by overcoming immune rejection from transplanting “non-self” cells. For one of these platforms, Sana was looking to create a high-level, one-minute overview animation for their website that could connect with a broad audience (from the general public to science-based investors) and introduce them to the possibilities of the platform and the primary process involved in creating it. This ex vivo Hypoimmune Technology Platform can modulate damaged cells precisely with reproducible outcomes while overcoming immune rejection, a major hurdle in addressing unmet medical needs across a spectrum of diseases, potentially impacting numerous patients’ lives. We intended to create a visually bright and engaging animation that would feel cohesive with Sana’s brand while elevating its visual approach into 3D space. Cohesive design elements (such as abstracted lines, lights, and clean iconography) were used to explain the development of hypoimmune cells in a high-level manner. Care was also taken to how the patient population was depicted to suggest that the platform could be applied across all demographics.

Credits

Assoc. Dir. of Science Storytelling
Inessa Stanishevskaya
Lead Medical Animator & Illustrator
Joshua Bird
Sr. Designer, Brand & Interactive
Karlie Surplus
PM of Science Storytelling
Julie Coats
Medical Animator & Illustrator
Dani Bergey
Science & Medical Writer
Valerie Bentivegna
Co-founder, Ex. Dir. of Science Storytelling
David Ehlert
More Gold Winners
Website
2023
MUSE Advertising Awards - Entangled Things, Entangled Connections Online Exhibition
國立臺灣歷史博物館 National Museum of Taiwan History

Entrant Company

環耀實境有限公司 Panosensing

Category

Website - Cultural (NEW)

Country / Region

Taiwan

Video
2023
MUSE Advertising Awards - What if your feet were as big as your carbon footprint?

Entrant Company

KSV

Category

Video - Sustainability & Environment

Country / Region

United States

Video
2023
MUSE Advertising Awards - Gravas - A tribute to the Andes Mountains
Viña Concha y Toro Family of Wineries

Entrant Company

GRIT STUDIO

Category

Video - Food & Beverage

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - Redesigning the Hotel Experience of the Modern Day Religious

Entrant Company

Blue Hat

Category

Strategic Program - Strategic Program / Other___

Country / Region

Portugal