2023
Entrant Company
Category
Client's Name
Country / Region
Sana Biotechnology brings together research, development, and manufacturing capabilities across cell therapy, gene therapy, and gene editing to be at the threshold of a new era of medicines. Sana is developing novel platforms to address unmet medical needs across a spectrum of diseases by overcoming immune rejection from transplanting “non-self” cells. For one of these platforms, Sana was looking to create a high-level, one-minute overview animation for their website that could connect with a broad audience (from the general public to science-based investors) and introduce them to the possibilities of the platform and the primary process involved in creating it. This ex vivo Hypoimmune Technology Platform can modulate damaged cells precisely with reproducible outcomes while overcoming immune rejection, a major hurdle in addressing unmet medical needs across a spectrum of diseases, potentially impacting numerous patients’ lives. We intended to create a visually bright and engaging animation that would feel cohesive with Sana’s brand while elevating its visual approach into 3D space. Cohesive design elements (such as abstracted lines, lights, and clean iconography) were used to explain the development of hypoimmune cells in a high-level manner. Care was also taken to how the patient population was depicted to suggest that the platform could be applied across all demographics.
Credits
Entrant Company
環耀實境有限公司 Panosensing
Category
Website - Cultural (NEW)
Country / Region
Taiwan
Entrant Company
KSV
Category
Video - Sustainability & Environment
Country / Region
United States
Entrant Company
GRIT STUDIO
Category
Video - Food & Beverage
Country / Region
United States
Entrant Company
Blue Hat
Category
Strategic Program - Strategic Program / Other___
Country / Region
Portugal