2023

Face the Fusions

Entrant Company

RevHealth

Category

Experiential & Immersive - Augmented Reality

Client's Name

Merus

Country / Region

United States

This web-based augmented reality app allowed HCPs to become the “face of fusions.” The real image from the attendee’s camera phone is blended with campaign elements, which drives the point home that fusions can be lurking behind any face—even their own.
The user is encouraged to share their image on social media, leading to increased campaign exposure to bring greater awareness to pathogenic gene fusions and how to detect them, which may potentially save lives. For each picture taken or shared on social media, Merus made a donation to Conquer Cancer®, the ASCO Foundation.