2023
Entrant Company
Category
Client's Name
Country / Region
This web-based augmented reality app allowed HCPs to become the “face of fusions.” The real image from the attendee’s camera phone is blended with campaign elements, which drives the point home that fusions can be lurking behind any face—even their own.
The user is encouraged to share their image on social media, leading to increased campaign exposure to bring greater awareness to pathogenic gene fusions and how to detect them, which may potentially save lives. For each picture taken or shared on social media, Merus made a donation to Conquer Cancer®, the ASCO Foundation.
Entrant Company
Artmosphere Showlab Studio
Category
Experiential & Immersive - Exhibition Experience
Country / Region
China
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VSC
Category
Video - Medical
Country / Region
United States
Entrant Company
Player One Trailers
Category
Video - Cinematography
Country / Region
United States
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States