MUSE Silver

2023

Florida Lottery's Scratch Factor Livestream

Entrant Company

PPK

Category

Social Media - Ad Campaign

Client's Name

The Florida Lottery

Country / Region

United States

With the highest top prize of any Scratch-Off ever, 500X THE CASH is the most extreme Scratch-Off in Lottery history. Promotions for this unprecedented ticket had to measure up. We found three contestants who were willing to take on extreme challenges, and face their fears just to scratch the Florida Lottery’s extraordinary tickets. All live, on Facebook. Our players maneuvered around fully-grown pythons, crunched on crispy crickets, dug deep into a tank of 30,000 mealworms, and reached blindly into unknown spaces to rescue as many tickets as they could. The Florida Lottery leveraged disruptive brand storytelling to help players imagine: what would they do for their chance at $25 million?

Credits

CEO
Tom Kenney
President
Garrett Garcia
Executive Director, Strategy & Innovation
Nicholas Stoeckle
Executive Creative Director
Paul Prato
Creative Director
Nick McMurdy
Creative Director
Christy Beegle
Creative Director
Kim Bryant
Interactive Creative Director
Dmitrii Osipovskii
Jr. Interactive Designer
Parker Hogue
Lead Social Media Strategist
Lexi Farnella
Art Director
Carmen Masterson
Sr. Copywriter
Tatiana Kalba
Jr. Copywriter
Meg Chamlee
Lead Photographer
Kristy Summerson
Project Manager/Producer
Natalie Aquilia
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