HLTH Booth with AgeTech Collaborative from AARP

AgeTech Collaboration from AARP is a new endeavor to bring AARP’s commitment to innovation supporting longevity and quality of life to the business community. The 2022 HLTH conference in Las Vegas was the first event that showed the branding and ecosystem for creating this collaboration of connecting start-up companies with investors, services, and test beds. The overall design captured the online presence of the collaborative, while also introducing this innovative concept for business members. The start-ups included in the collaborative address aging, life stage and independence as generations live longer. The hive or honeycomb structure is the basis for how the collaborative works to improve life as we age. The overall graphic representation shows the need to for all members of the collaborative to function together, to change the world.