MUSE Silver

2023

Jersey Shore Beach Takeover

Entrant

LevLane

Category

Outdoor Advertising - Outdoor Advertising / Other___

Client's Name

Auto Lenders

Country / Region

United States

About The Entry

Delivered on Auto Lenders’ challenge to create buzz during peak summer months by hiring professional sand sculptors to visualize the kind of cars Auto Lenders will NOT have on their lot. Provided free t-shirts to kids and invited them to bash the competed sculpture. Supported the event with street teams and sequential airplane banners overhead. Included prominent QR Code to deliver the message of the event. Captured it all on video for organic social and website content.

Credits

CCO/Founder - LevLane
Bruce Lev
ECD - LevLane
Martin Bihl
CD/Producer - LevLane
RJ Cassi
SVP/Director of Digital Media & Analytics - LevLane
Dan Hall
ACD - LevLane
Taylor Irwin
Sr. CW - LevLane
Joe Schoppy
Director of Integrated Production - LevLane
Lori Sirotiak
Account Supervisor - LevLane
Dana Vernacchio
SVP Brand Engagement - LevLane
Josh Lev
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