MUSE Gold

2023

The History of Formula E

Entrant Company

VIUGO Studios

Category

Video - Animation

Client's Name

Saudia Airlines / Formula E

Country / Region

United Arab Emirates

In a project that pushed the boundaries of speed and creativity, Saudia Airlines commissioned VIUGO Studios to create an interactive CGI content that showcases the history of Formula E cars across three generations, in under 15 days. The task was daunting, as it required the team at VIUGO to conceptualize, design, and develop the project from scratch, while being mindful of the tight deadline. However, the team rose to the challenge, and delivered a cutting-edge interactive experience that not only educates and informs viewers about the history of Formula E cars, but also immerses them in the exciting world of Formula E.

The attention to detail and technical expertise displayed by the team in this project, under such a tight deadline, sets a new standard in interactive content creation. The project was a great success and exceeded the client's expectations. The interactive experience was well received by the audience and helped Saudia Airlines to establish its brand and as the Official Airline Partner of Formula E

Credits

VIUGO Studios
Mohamed Hegab
VIUGO Studios
Aymen Selmi
More Gold Winners
Advertising
2023
2023 MUSE Creative Awards Winner - McLeod Health ‘Here for Life/Choices We Make’ Campaign

Entrant Company

LHWH Advertising & PR

Category

Advertising - Online Ad (Campaign)

Country / Region

United States

Typography
2023
2023 MUSE Creative Awards Winner - Wealth is for People with Right Intuition

Entrant Company

Shenzhen 012 Private Board Culture Communication Co. LTD

Category

Typography - Magazine & Newspaper

Country / Region

China

Marketing & Promotional
2023
2023 MUSE Creative Awards Winner - Keep on walking
JM-Jin Li International co., Ltd.

Entrant Company

hufax arts / FJCU

Category

Marketing & Promotional - Poster (Series)

Country / Region

Taiwan

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - RECLUSE THE DONGPO
Shanghai Library

Entrant Company

Shanghai Theatre Academy

Category

Experiential & Immersive - Virtual Reality

Country / Region

China