MUSE Platinum

2023

The Sims 4

Entrant Company

Alkemy X

Category

Video - TV Ad Campaign

Client's Name

Electronic Arts (EA)

Country / Region

United States

To launch a new gameplay experience and expansion packs for The Sims 4, EA's creative team partnered with Alkemy X to make a real-life version of The Sims in a whimsical campaign that playfully suggests people try on new identities, and "find yourselves". Starring singer/songwriter, artist, and internet personality Mxmtoon, the spots see her exploring new personalities including a Victorian ghost, a painter, a bodybuilder, and a toddler all with the help of our visual effects.

Credits

Director, Executive Creative Director
Rupert Cresswell
Director
Josh Forbes
Executive Producer, Live Action
Nick Pitcavage
Director of Production
Jim Huie
Associate Producer
Isaiah Cary
Executive Producer, Post Production
Sue Fallon
Producer
Trever Stewart
Editor
Dave Bradley
VFX Supervisor
Max Colt
Sound Design & Mix
Bob Schachner
Sound Design & Mix
Mike Taylor
Design & Graphics
Christine Lim
Assistant Editor
David Molina Cavazos
Assistant Editor
Ricky Heidelbaugh
Assistant Editor
Michael Byrne
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