2023
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To launch a new gameplay experience and expansion packs for The Sims 4, EA's creative team partnered with Alkemy X to make a real-life version of The Sims in a whimsical campaign that playfully suggests people try on new identities, and "find yourselves". Starring singer/songwriter, artist, and internet personality Mxmtoon, the spots see her exploring new personalities including a Victorian ghost, a painter, a bodybuilder, and a toddler all with the help of our visual effects.
Credits
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Groove Jones
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
United States
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Yahoo Hong Kong
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Experiential & Immersive - Brand Engagement Event
Country / Region
Hong Kong SAR
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Work & Co
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Website - Aesthetics
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United States
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Art Processors
Category
Event - Public Event
Country / Region
United States