2023

The Sims 4

Entrant Company

Alkemy X

Category

Video - TV Ad Campaign

Client's Name

Electronic Arts (EA)

Country / Region

United States

To launch a new gameplay experience and expansion packs for The Sims 4, EA's creative team partnered with Alkemy X to make a real-life version of The Sims in a whimsical campaign that playfully suggests people try on new identities, and "find yourselves". Starring singer/songwriter, artist, and internet personality Mxmtoon, the spots see her exploring new personalities including a Victorian ghost, a painter, a bodybuilder, and a toddler all with the help of our visual effects.

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Credits

Director, Executive Creative Director

Rupert Cresswell

Director

Josh Forbes

Executive Producer, Live Action

Nick Pitcavage

Director of Production

Jim Huie

Associate Producer

Isaiah Cary