2023
The Sims 4
Entrant Company
Alkemy X
Category
Video - TV Ad Campaign
Client's Name
Electronic Arts (EA)
Country / Region
United States
To launch a new gameplay experience and expansion packs for The Sims 4, EA's creative team partnered with Alkemy X to make a real-life version of The Sims in a whimsical campaign that playfully suggests people try on new identities, and "find yourselves". Starring singer/songwriter, artist, and internet personality Mxmtoon, the spots see her exploring new personalities including a Victorian ghost, a painter, a bodybuilder, and a toddler all with the help of our visual effects.
Credits
Entrant Company
Halteres Associates
Category
Video - Public Service & Activism
Country / Region
United States
Entrant Company
CHS
Category
Video - TV Ad Campaign
Country / Region
United Kingdom
Entrant Company
NORC at the University of Chicago
Category
Website - Home Page / Landing Page
Country / Region
United States
Entrant Company
Hypthon Limited
Category
Website - Sustainability & Environment
Country / Region
Hong Kong SAR