2023
The Sims 4
Entrant Company
Alkemy X
Category
Video - TV Ad Campaign
Client's Name
Electronic Arts (EA)
Country / Region
United States
To launch a new gameplay experience and expansion packs for The Sims 4, EA's creative team partnered with Alkemy X to make a real-life version of The Sims in a whimsical campaign that playfully suggests people try on new identities, and "find yourselves". Starring singer/songwriter, artist, and internet personality Mxmtoon, the spots see her exploring new personalities including a Victorian ghost, a painter, a bodybuilder, and a toddler all with the help of our visual effects.
Credits
Entrant Company
ChangeUp
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States
Entrant Company
Moving Bits
Category
Outdoor Advertising - Outdoor Advertising / Other___
Country / Region
Singapore
Entrant Company
Optoma & Amus Art Tech Studio
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Taiwan
Entrant Company
Lorrypop Studio
Category
Outdoor Advertising - Billboard
Country / Region
Malaysia