2023
Fed Vip :15
Entrant Company
LevLane
Category
Video - Insurance
Client's Name
United Concordia Dental
Country / Region
United States
A :15 spot that used the creative elements from the rest of the campaign (programmatic, paid social, organic social, OOH, etc.) and ran during the Army-Navy game in select local markets to remind the target audience (military and federal employees) to sign up for Dental Insurance before the enrollment period ended (Army-Navy game took place the final weekend before the deadline). This strategic buy was instrumental in driving signups for United Concordia during that final weekend and pushing their numbers over the top.
Credits
Entrant Company
Digital Edge Marketing
Category
Website - Microsite
Country / Region
United States
Entrant Company
Argyle
Category
Corporate Identity - Logos
Country / Region
Canada
Entrant Company
Ruoyong Hong and Qian Wan
Category
App - Messaging
Country / Region
China
Entrant Company
Kinetic Marketing & Creative
Category
Website - Business to Business
Country / Region
United States