2023
Fed Vip :15
Entrant Company
LevLane
Category
Video - Insurance
Client's Name
United Concordia Dental
Country / Region
United States
A :15 spot that used the creative elements from the rest of the campaign (programmatic, paid social, organic social, OOH, etc.) and ran during the Army-Navy game in select local markets to remind the target audience (military and federal employees) to sign up for Dental Insurance before the enrollment period ended (Army-Navy game took place the final weekend before the deadline). This strategic buy was instrumental in driving signups for United Concordia during that final weekend and pushing their numbers over the top.
Credits
Entrant Company
Farm Credit Council
Category
Integrated Marketing - Brand Partnerships (NEW)
Country / Region
United States
Entrant Company
Wonsupona
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
Think Creative Agency
Category
Branded Content - Non-Profit
Country / Region
Australia
Entrant Company
National Cheng Kung University
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Taiwan