2023
Fed Vip :15
Entrant Company
LevLane
Category
Video - Insurance
Client's Name
United Concordia Dental
Country / Region
United States
A :15 spot that used the creative elements from the rest of the campaign (programmatic, paid social, organic social, OOH, etc.) and ran during the Army-Navy game in select local markets to remind the target audience (military and federal employees) to sign up for Dental Insurance before the enrollment period ended (Army-Navy game took place the final weekend before the deadline). This strategic buy was instrumental in driving signups for United Concordia during that final weekend and pushing their numbers over the top.
Credits
Entrant Company
KQ Communications
Category
Social Media - Community
Country / Region
United States
Entrant Company
Sharp Type
Category
Typography - Typefaces / Font System
Country / Region
United States
Entrant Company
Mingzhi Cai
Category
App - Lifestyle
Country / Region
United States
Entrant Company
School of Visual Arts
Category
Student Submission - Student App
Country / Region
United States