MUSE Silver

2023

116˚ West Vineyards Limited Edition Wine Labels

Entrant Company

The Creative Bar

Category

Integrated Marketing - Product Branding

Client's Name

116˚ West Vineyards

Country / Region

United States

The Creative Bar has meticulously designed limited edition wine labels for the launch of a niche, family-owned wine producer. Each label thoughtfully embodies the unique characteristics of the brand, paying homage to the family's long-time home and values.

Through a collaborative process that involved dedicated time for ideation, sketching, and rounds of concept refinement, The Creative Bar, in partnership with 116º West Vineyards, created three distinct labels for the brand's inaugural wine batch. These labels not only reflect the brand's identity but also celebrate the shared passion for winemaking and the local region.

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