MUSE Gold

2023

ADNOC - CO2 Mineralization

Entrant Company

Action Media Production

Category

Video - Sustainability & Environment

Client's Name

ADNOC

Country / Region

United Arab Emirates

Carbon mineralization is the process by which carbon dioxide becomes a solid mineral, such as a carbonate. It is a chemical reaction that happens when certain rocks are exposed to carbon dioxide. The biggest advantage of carbon mineralization is that the carbon cannot escape back to the atmosphere. Removing CO2 from the atmosphere is extremely vital if we are to avoid the most damaging effects of climate change.

Across ADNOC, we're exploring innovative ways to remove CO2 from the atmosphere. One solution involves rocks called peridotites that are found across the U.A.E. When exposed to water elements inside, these rocks react with CO2 to mineralize it. This occurs naturally over decades; but we're turning decades into months in Fujairah by using technology from 44.01, which is the molecular mass of CO.

After capturing CO2 from the air, we'll combine it with seawater and inject it deep underground. Here we expect the rocks to solidify the CO2 forever. Using MASDAR's clean energy, this project will be the region's first carbon-negative project. This technology could one day eliminate millions of tons of CO2 from the atmosphere and help the U.A.E achieve its net-zero by 2050’s strategic initiative.

Credits

Creative Art Director/Action Media Production
Ayman Ahmed
More Gold Winners
Branded Content
2023
MUSE Advertising Awards - Partner.Co Product Innovation

Entrant Company

Partner.Co

Category

Branded Content - Products & Services

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - Hong Kong – Through the lens of GenZ

Entrant Company

Hong Kong Tourism Board

Category

Social Media - Video

Country / Region

Hong Kong SAR

Corporate Identity
2023
MUSE Advertising Awards - Astéri Brand Identity

Entrant Company

Kairos Studio

Category

Corporate Identity - Brand Identity

Country / Region

United States

Typography
2023
MUSE Advertising Awards -  Typographic experiments

Entrant Company

Freelance

Category

Typography - Personal Work / Unpublished

Country / Region

Kyrgyzstan