Astéri Brand Identity

Astéri is a clean skincare brand, designed to empower young cheer and performance athletes across the world. 100% vegan and cruelty-free, Astéri’s products are specially formulated to support skin through performance and recovery – so that young athletes can look and feel strong in their natural skin.

Our client team approached us with their ambitious mission to transform what skincare looked like for young athletes everywhere. The founder was passionate about championing youth in their drive to look and feel their best, while weathering the intense pressures of their chosen sport.

However, before entering the market with their products, our client team required a brand identity that captured their company’s skincare vision.

Over the course of our project, our team at Kairos successfully named our client’s fledgling company, articulated their brand story and designed an original logo, along with other essential visual elements. In short, we brought their new brand to life.